App event optimization, facebook’s latest expansion of its bidding capabilities, allows you to optimize the ocpm bid type for down-funnel events (achieving a particular level of in-app engagement, hitting a paywall, purchasing, etc.).. App event optimization gives advertisers the ability to target ads to people who are most likely to take a specific action within the app like registering an account, add something to their shopping cart, make a purchase, or complete a game level.. App event optimization best practices learn how to find the right audience for your app. this webinar takes us on a deep dive into how businesses can optimize their campaigns to find customers more likely to take valuable actions in their app..
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